An effective marketing strategy needs to be aligned to business objectives.
To do this, our first meeting revolves around formulating our finalising your business goals and your future vision. This becomes the genesis of our engagement and the primary metric we are evaluated during the course of an engagement.
From there on it’s about understanding your Brand’s reason for being, it’s positioning and your product or service suite.
The moving on to who is your customer and your customer’s customer before aligning the most relevant and effective marketing mix to acquire, retain, and grow your target audience.
A typical MaaS engagement workflow follows this sequence:
- Discover: Insights Gathering and Needs Assessment
- Journey Mapping: Know your customer and map their touchpoints
- Build: Develop a tailored marketing strategy
- Launch: Define tactics and execute the plan against pre-identified metrics
- Measure: What’s working? What isn’t?